Forest Hill, MD (July 17, 2017) - The Association for Accounting Marketing (AAM) has announced the release of CPA Growth Trends, a new resource dedicated to driving firm growth through the dissemination of proven strategies, innovative tools and in-depth knowledge from experts in the accounting marketing profession. A fully-interactive blog, CPA Growth Trends is where proven accounting marketers will share valuable insight with readers while addressing timely issues and industry concerns.
"We believe that professionals responsible for firm growth should have a resource they can turn to for current issues, news, popular topics and effective strategies," said Lauren Clemmer, executive director of AAM. "As the industry's only association dedicated solely to the marketing, sales and growth of accounting firms, AAM is uniquely positioned to provide this in-demand thought leadership."
Those responsible for firm growth will find CPA Growth Trends to be a valuable resource on a range of topics, including:
- Marketing and Digital Marketing
- Communications and Public Relations
- Business Development and Sales
- Marketing Technology
- Practice Management
"This blog isn't about keeping up with trends-it's about setting them," said Clemmer. "Part of our strategic plan focuses on AAM becoming the authority for accounting firm growth. This blog is a way for us to share our knowledge outside of our membership; touching the entire accounting industry."
"The AAM community consists of many authorities with a vast array of knowledge and expertise bound by a desire to further the profession," said Nicole Sterling, director of marketing & communications at RSW and chair of AAM's website committee. "We are able to capitalize on this passion and tap their expertise to compile exceptional posts for this blog."
"It took a lot of work to build the resource, strategize on a content plan, and implement the vision.", said AAM Immediate past president, Kristen Lewis. "We could not have done it without the guidance and support of Skoda Minotti Strategic Marketing
. Their vision and partnership made this project possible, and we thank them for the wonderful work they did to make this blog a reality."
As an association for individuals responsible for CPA firm growth, AAM members include marketers, business developers, managing partners, partners, firm administrators, industry vendors and others. As an organization, our goal is to be on the cutting edge of issues and trends that impact the growth of accounting firms. CPA Growth Trends provides us with a vehicle upon which we can share this valuable information.
Check out CPA Growth Trends at www.cpagrowthtrends.com
. The website's responsive design makes it easy to share content across a variety of social platforms or subscribe to receive upcoming content. Visitors can also take advantage of 30 days free access to additional educational resources and networking opportunities regularly provided to AAM members. Visit the blog's "About" page
to learn more.