Association for Accounting Marketing Executive Director Named to Accounting Today’s ‘Top 100 Most Influential People in Accounting’ for the Second Consecutive Year
National Publication Also Recognizes Eight AAM Members as Influential Industry Leaders
September 8, 2016 (Forest Hill, MD) – Lauren Clemmer, executive director of the Association for Accounting Marketing (AAM), was named to Accounting Today annual list of “Top 100 Most Influential People” for the second year in a row. In recognizing the increasing demands on marketing as a core component of accounting firm operations as well as Clemmer’s leadership in the industry, Accounting Today stated that: “As the marketing function becomes both more sophisticated and more critical to firm success, Clemmer is supporting her members with more tools, information, education, data and other resources, so they too can be more sophisticated and more critical to their firms’ success.”
Since stepping on as AAM’s executive director in 2015, Clemmer has tirelessly worked to further the organization’s vision of providing educational opportunities and professional support for marketing and business development professionals in the accounting industry by helping to broaden AAM’s reach while expanding its programming. In 2016, under Clemmer’s leadership, AAM saw retention increase 82 percent, increased membership by 179 professionals and streamlined a handful of high-profile educational events and initiatives.
“I am proud of the ongoing advancement of the Association for Accounting Marketing as a core part of the accounting industry,” said Clemmer, “I am equally proud to work with a committed group of marketing and business development leaders who care passionately about the work we do to increase the growth potential of our firms.”
Accounting Today’s “Top 100 Most Influential People in Accounting” is a sought-after list published annually to recognize individuals in and out of industry who make significant contributions to the accounting profession. This year’s list reflected a new presidential administration in Washington, as well as one of the administration’s stated priorities for tax reform.
As Clemmer continues to expand her relationship base among marketers, business developers, CPA firm partners and other industry supporters who equally recognize the contributions of the accounting marketing profession, her role as well as that of AAM will only increase.
In addition to Clemmer, eight of this years’ Top 100 are AAM members, including one board member:
AAM Board Members
- Mark Koziel, vice president of firm services & global alliances, AICPA
- August Aquila, president and CEO, Aquila Global Advisors
- Gale Crosley, president, Crosley + Co.
- Angie Grissom, president, The Rainmaker Companies
- Sarah Johnson Dobek, president and founder, Inovautus Consulting
- Allan Koltin, CEO, Koltin Consulting Group
- Rick Telberg, President/CEO, CPA Trendlines Research
- Jennifer Wilson, co-founder and owner, ConvergenceCoaching