May 25, 2021 (Philadelphia, PA) - Twenty-five awards for marketing achievement were presented to accounting marketers on May 24 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, corporate social responsibility and new this year, best 2020 pivot and diversity, equity and inclusion.
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 92 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
The categories and winners are as follows:
Advertising
Print Campaign, GHJ
Best 2020 Pivot
External Campaign or Initiative, Rehmann
Branding
Integrated Branding Programs: Budget below $99,999, Adams Brown
Integrated Branding Programs: Budget above $100,000, Mazars USA LLP
Logo: New or Refreshed, Mahoney Ulbrich Christiansen & Russ P.A.
Business Development Initiative
Customized Sales Initiative or Approach, Conway, Deuth & Schmiesing, PLLP
Collateral and Content Marketing
Announcements/Invitations, Walter & Shuffain
Brochures, Adams Brown
Diversity, Equity and Inclusion
Internal or External Program or Initiative, BPM LLP
Events
Budget below $9,999, BerganKDV
Budget between $10,000 and $24,999, DHG
Budget above $25,000, EisnerAmper
Marketing and PR Campaigns
Integrated Marketing Campaign, Herbein + Company, Inc.
Integrated Media Relations/PR Campaign, Windham Brannon
Internal Communications, SVA Certified Public Accountants
Nurture/Lead Generation Campaign, Mazars USA LLP
Recruiting Campaign, Insero & Co. CPAs, LLP
Social Media Campaign, Rea & Associates
Video and Multimedia
Budget below $9,999, BKD CPAs & Advisors
Budget above $10,000, Delap
We AAM to Serve
Small Firm (1-99 employees), MSPC CPAs
Medium Firm (100-499 employees), Grassi Advisors & Accountants
Large Firm (500+ employees), BKD CPAs & Advisors
Website
Budget below $34,999, Larson Gross CPAs & Consultants
Budget above $35,000, Anders CPAs + Advisors