Job Title: Marketing Manager
Company: Moss Adams LLP
Location: Seattle
Job Description:
Join our sales and marketing team and help us grow our business in the Construction, Hospitality, Real Estate & Professional Services (CHRP) industry groups. Work closely with marketing and industry leadership to increase brand awareness for Moss Adams and drive client acquisition/development. Guide strategic marketing planning as well as tactical execution for each national practice.
Responsibilities:
•Drive strategic marketing planning as well as tactical execution for the CHRP industry group.
•Serve as an industry expert, knowledgeable of the current business climate and issues facing the industry.
•Foster relationships with industry trade organizations, driving firm involvement to raise brand awareness and create effective sales and marketing opportunities.
•Pursue and coordinate sponsorship, speaking, tradeshow and event opportunities to enhance firm reputation and increase exposure with target audience.
•Develop and manage industry marketing budget.
•Manage content marketing program and other industry-related marketing communications, including the website, collateral, advertising, e-communications, webcasts and proposal library content.
•Coordinate with firm PR resources to pursue media relations with industry trade publications and regional/national business outlets.
•Collaborate with regional sales and marketing personnel to guide industry-based marketing initiated at the office level.
•Manage and produce industry group marketing and sales reporting, dashboards, and internal communications, including the industry group’s SharePoint site, as directed by industry, marketing and firm leadership.
•Build relationships with and support marketing activities of leadership and client service professionals within the industry group.
•Work with industry group leadership to organize and drive leadership and broader industry group team meetings.
•Utilize CRM to execute effective marketing programs. Support activity tracking, data maintenance and mailing list management.
•Provide input and insight into large, complex sales pursuits and written proposals as requested.
•Manage market and competitor research projects.
Qualifications:
•Bachelor’s degree in business, marketing or related field required
•Minimum of seven years related experience; professional services or related industry experience preferred
•Strong organizational, interpersonal and decision-making ability
•Exceptional project management skills and attention to detail
•Client service oriented
•Excellent written and verbal communication skills
•Creative and persistent problem solver
•Previous experience with CRM system and knowledge of email marketing tools
•Efficiency with Microsoft Office; working knowledge of SharePoint preferred
•Willingness to travel to the industry’s key markets and attend marketing meetings/conferences
Moss Adams is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity or any other characteristic protected by law.
Moss Adams provides accounting, tax, and consulting services to public and private middle-market enterprises in many different industries. Founded in 1913 and headquartered in Seattle, Washington, Moss Adams has over 22 offices in Washington, Oregon, California, Arizona, New Mexico, and Kansas. Moss Adams is one of the top 15 accounting and consulting firm in the United States, and the largest headquartered in the West. Our staff of over 2,100 includes more than 250 partners.
To learn more about this opportunity, the competitive benefits Moss Adams provides, and to apply for this job please visit: https://mossadams.taleo.net/careersection/6/jobdetail.ftl?job=14261&lang=en