Job Title: National Business Line Marketing Manager
Company: BDO USA, LLP
Location: Chicago
Job Description:
BDO is a dynamic and rapidly growing firm and is one of the largest assurance, tax, advisory and consulting organizations in the world. We believe that exceptional client service begins and ends with exceptional regard for our people. So, we don’t just hire individuals with exceptional skills and talent, we provide them with the environment and opportunities to develop and grow as professionals, and a culture rooted in the core purpose of helping people thrive every day.
We’re expanding our Business Line Marketing team to help fuel our continued growth. The Business Line Marketing Manager is responsible for developing and driving integrated marketing programs to impact brand, client share and market growth. Reporting to the National Director of Marketing for the respective Business Line(s), the Business Line Marketing Manager will focus on one or more of BDO’s key business lines within Advisory, Tax and Assurance.
Responsibilities
- Serve as a strategic partner to business line leaders, marketing and business development professionals regarding brand and marketing programs and activities, and the creation of specific deliverables
- Develop and manage integrated programs including - content strategies, media relations, digital and social media, thought leadership, advertising, events, webinars, and lead generation
- Collaborate with marketing teams to implement programs and sees projects through to completion
- Champion the BDO brand and the brand strategy for specific practices to ensure marketing and communications reflect the firm’s messages, brand positioning and visual identity
- Analyze program results in driving customer engagement, leads, pipeline and revenue
- Support relationships with external integrated marketing partners including facilitating media relations, event support, and advertising, thought leadership and other communications
- Drive internal awareness initiatives to build the knowledge of services across the firm
- Develop and share best practices
- Supervise, coach and mentor marketing staff as needed
Education
- Bachelors degree in Marketing, Communications, English, Journalism, Business Administration or other related field required
Experience
- Seven (7) or more years of marketing, communications or event management experienced required
- Prior experience working in the accounting, financial consulting, business advisory and/or professional services industries preferred
- Prior experience working at one of the Big Four or a national / regional accounting firm preferred
- Prior experience managing marketing professionals preferred
Software
- Proficient in the use of Microsoft Office Suite required
- Microsoft Dynamics CRM experience preferred
Other knowledge, skills and abilities
- Advanced knowledge in the development, management and execution of content and integrated marketing processes including marketing and business development planning, event planning, account planning management, marketing strategy and development
- Proven success in the management of integrated marketing programs and discrete marketing projects
- Ability to thoughtfully and positively influence, lead, marshal resources and manage change in a matrix environment
- Strong business acumen with an ability to understand and communicate BDO's business, marketplace and value proposition
- Knowledge of contact management software including updating, maintenance and list generation
- Excellent verbal and written communication, as well as the ability to present and facilitate
- Ability to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers to accomplish desired results
- Consultative approach to working with marketing and client service professionals at all levels, including leadership
- Exceptional project management skills and organizational skills, including ability to effectively manage to and monitor marketing budgets
- Strong interpersonal and client service skills
- Knowledge of production processes for print, Internet and web-based materials
- Knowledge of event processes including pre- and post- event marketing
- Driven self-starter with a proactive approach to serving professionals at all levels
- Knowledge of marketing strategies and tactics and their application in a professional services organization
- Demonstration of high level of understanding and application of principles and practices of program management with minimal supervision
- Some travel may be required
All interested applicants must apply to the position by clicking on the following link or pasting it into their browser:
https://jobs.brassring.com/tgwebhost/jobdetails.aspx?jobId=355643&PartnerId=25776&SiteId=5174&type=mail&JobReqLang=1&recordstart=1&JobSiteId=5174&JobSiteInfo=355643_5174&gqid=0