Job Title: Senior Advisory Marketing Specialist
Company: BDO USA, LLP
Location: Chicago
Job Description:
BDO is a dynamic and rapidly growing firm and is one of the largest assurance, tax, advisory and consulting organizations in the world. We believe that exceptional client service begins and ends with exceptional regard for our people. So, we don’t just hire individuals with exceptional skills and talent, we provide them with the environment and opportunities to develop and grow as professionals, and a culture rooted in the core purpose of helping people thrive every day.
We’re expanding our Business Line Marketing team to help fuel our continued growth. The Senior Business Line Marketing Specialist is responsible for implementing integrated marketing programs to impact brand, client share and market growth. Reporting to the National Director of Marketing for the respective Business Line(s), the Senior Business Line Marketing Specialist will focus on one or more of BDO’s key business lines within Advisory, Tax and Assurance.
Responsibilities:
- Serve as integral marketing resource to business line leaders, marketing and business development professionals regarding brand and marketing programs and activities, and the creation of specific deliverables
- Support implementation of specific integrated marketing activities including campaigns, events and webinars, national targeting initiatives, marketing collateral, digital and social programs. Also, support the marketing infrastructure for business line(s) including brand/messages, technology/databases, and processes.
- Under direction of the Business Line Marketing Director or Business Line Marketing Managers, responsible for event logistics management, coordination, support and follow up for sponsorships and speaking engagements including, conferences, seminars, trade shows, regional events and roundtables
- Create and update content for marketing and event materials, tailored qualifications, case studies, presentations and other sales materials
- Develop and maintain internal portal so the most complete and relevant content is accessible
- Help ensure CRM is up-to-date and developed; assist with targeted business line data management and marketing list refinement
- Collaborate with marketing teams and external integrated marketing partners to implement programs and see projects through to completion
- Champion the BDO brand and the brand strategy for specific practices to ensure marketing and communications reflect the firm’s messages, brand positioning and visual identity
- Assist with internal awareness initiatives to build the knowledge of services across the firm
Education:
- Bachelors degree in Business Administration, Marketing or other related field required
Experience:
- Five (5) or more years of marketing experience required
- Prior experience in a professional services environment preferred
Software:
- Proficient in the use of Microsoft Office Suite, specifically Excel, PowerPoint and Word required
Other Knowledge, Skills & Abilities:
- Superior verbal and written communication skills
- Ability to interact effectively with people at all organizational levels of the Firm
- Strong interpersonal skills
- Ability to work in a demanding, deadline-driven environment with a customer service focus
- Ability to successfully multi-task while working independently or within a team environment
- Excellent organizational and project management skills
- Detail oriented and ability to effectively proofread all written materials including pitches, presentations, etc.
- Basic knowledge of the development, management and execution of sales processes including lead generation, pipeline management, account planning, sales strategy and development
All interested applicants must apply to the position by clicking on the following link or pasting it into their browser:
https://sjobs.brassring.com/tgwebhost/jobdetails.aspx?jobId=372706&PartnerId=25776&SiteId=5174&type=mail&JobReqLang=1&recordstart=1&JobSiteId=5174&JobSiteInfo=372706_5174&gqid=0