To Rebrand, or Not to Rebrand – That is the Question

With all apologies to William Shakespeare, this is a question that is asked often in the accounting marketing profession, and one we plan to answer in this session. Bonnie Buol Ruszczyk, president of bbr marketing, will discuss everything from the questions to ask when considering a rebrand, to the steps involved and even how to overcome such helpful partner comments as, “You know, I really like blue.” The information we cover in this session will be particularly beneficial to accounting marketers, but valuable to partners and business developers as well. You can look forward to answers to questions like…

• Does my firm need to rebrand? What situations call for it?
• How do I know if our firm branding is dated and even potentially turning off clients and recruits?
• What’s in a name? Why are so many firms shortening their names? How do I explain to named partners that their names may no longer be on the door after a rebrand?
• What do I need to do to get started on a rebranding effort?

Attendees will leave this session armed with valuable information and examples of industry best practices so they can determine if now is the right time to rebrand their firms or not. Whether you are about to kick off a rebranding effort or simply curious to learn what is involved, make plans to attend and contribute to the conversation.