Speaker: Katie Tolin | CPA Growth Guides | Canton, OH
The way we market has changed substantially over the past five years and it will continue on this rapid path for the foreseeable future. It seems as if we haven’t fully adopted one new strategy before the next hot new trend comes into the picture. What are these trends and how will they fit into the current marketing mix? High-growth Firms are investing their marketing dollars very strategically on tactics that produce measurable results. This session will look at the strategies that are currently driving growth -- big data, marketing technology and global strategies to name a few. Attendees will be able to vote for three strategies they would like covered more in-depth in addition to having to have discussion around. That way you can better understand the trends you may want to consider incorporating into your firm’s growth plan.
For more info contact: Justin Robinette | 2016 AAM-MN Chapter President | jrobinette@dsb-cpa.com
Association for Accounting Marketing (AAM)201 East Main Street, Suite 810Lexington, KY 40507
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