This session will feature Mitch Reno, principal and director of client experience at Rehmann, and Leisa Gill, client experience leader at LBMC, who will reprise their thought-provoking session from the AAM Summit this past May. Mitch and Leisa make a dynamic team, and due to the popularity of their presentation, AAM has invited them to bring their insights on the next competitive differentiator for accounting firms to an even wider audience.
Mitch and Leisa contend that exceptional client service is how tomorrow’s top firms will be retaining clients, growing practices and increasing market share. It's no longer good enough to say CPAs are smart, experienced technical experts who deliver good service. Clients are being trained by today’s competitive business world to want better and better experiences from their trusted service providers.
Consistently delivering memorable client experiences, Mitch and Leisa say, is the next competitive battlefield that is going to help your firm beat its rivals. If marketing doesn’t drive the customer experience, who will?
Mitch and Leisa will offer specific ways that firms can position themselves to offer experiences that wow their clients. This webinar is a great opportunity if you missed the Summit, attended a different session that day, or hope to educate your partner in charge of marketing in this area. New and experienced marketers alike can benefit.