Chapter Event (NY): Incorporating Video into Your Marketing Mix

When:  Sep 12, 2017 from 12:00 PM to 02:00 PM (ET)

It’s official - video is here to stay! And as a Marketer in today's world, it is more important than ever to include video as part of your marketing mix. It seems like an easy task, but simply adding video is not enough; you must properly utilize this essential tool, strategically aligning with your firm's vision, in order to achieve success. Our panelist discussion with experts who have both in-house video production capabilities at their firms and who work with external video production companies, will help you to understand how to maintain your brand identity, while also capturing your audience in the mere 8 seconds you have before their attention is deviated elsewhere.

AAM NY Metro is proud to present a panelist of video production experts, moderated by Robert Weiss, VP at MultiVision Digital Productions, and including: Marc Rein, Owner of Rein Digital Marketing and Multimedia Specialist at the New Jersey State Society of CPAs, and Angela Duffy, Creative Director at EisnerAmper LLP, who are well-versed in video production and digital marketing trends, specifically geared for professional services.

In this session we’ll discuss why video is important as well as how to incorporate it in your Marketing toolbox. Some of the things we’ll cover include:

  • How video has transformed over the years in the accounting space
  • Where video is headed
  • Creating videos that align with your goals
  • The process for small and lean budget accounting firms
  • Ensuring that your video captures the attention of your audience
  • Allowing your video content to speak to all different channels and mediums
  • Compiling a library of footage that guarantees a long shelf life
  • How to ensure potential viewers will find your content by incorporating SEO into your video marketing strategy
  • Follow up strategies after posting videos
  • The use of VR in the client experience

Location

225 West 34th Street (14 Penn Plaza)
10th Floor (Wiss offices) (between 7th & 8th)
New York, NY 10122
Event Image

Contact

Jessica Kiser
(443) 640-1061
jessica@accountingmarketing.org