With more than 2,200 staff members across 23 offices, accounting firm Plante Moran strives to play an active role in supporting the communities it serves –– not just because it’s the right thing to do, but because they find it strengthens the firm’s brand, opens doors for new client opportunities, and lends to the firm’s sterling reputation with both staff and clients.
Join members of Plante Moran’s marketing department as they discuss the connection between community activities and business success. Presenters will help marketing and HR professionals learn more about how community involvement can help an organization:
- Build or strengthen a brand
- Develop key relationships to grow their firm
Information shared will help participants develop community programs with a greater ROI, better leverage current initiatives, and create a “we care” culture that’s valued by staff and clients.
Presenters:
Jeff Antaya, Chief Marketing Officer, Plante Moran
Branden Bilicki, Marketing Coordinator, Plante Moran
Kristin Lynn, Senior Marketing Consultant, Plante Moran
Teresa McAlpine, Director Marketing Communications, Plante Moran