Growing your Firm Through a Niche Market Strategy

As smaller firms grow, they typically evolve from a “compliance based” model to one that focuses on specialized services and on an industry focus.    In this presentation, we will cover:

• The typical trajectory of firms from a compliance to niche based market approach
• A recommended organizational structure for practice professionals and marketing groups
• A market-proven process, including forms and templates, for creating an integrated marketing and sales approach
• Lessons learned on the B&V journey along this path

In order to provide attendees with the right level of insights, we will be conducting a firm survey on their current approach to niche marketing, report on the results in the presentation, with a possible follow on with an article in Growth Strategies.