Speakers:
George Forsythe, Managing Partner with WellsColeman, Danielle Berg, Chief Marketing and Communications Officer with Aprio, Rhonda Maraziti, Chief Marketing Officer with Withum and Jennifer Wilson of ConvergenceCoaching, LLC
Program Description:
The rate of change has never been more significant than it is today. Marketers must ensure their firms are awake and ready to make change in almost every area of their practice. From strategic planning, succession, next gen leader development, and culture, no area of your firm is exempt. In this session, we’ll hear from three firm marketing leaders as they share how their firms are planning for and executing change strategies to remain relevant and competitive in 2018 and beyond.
Association for Accounting Marketing (AAM)201 East Main Street, Suite 810Lexington, KY 40507
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