2017 Marketing Budget Benchmark Study Findings

Thursday, August 24, 2017, 1:00 PM - 2:15 PM ET

AAM and Hinge have partnered to develop the third edition of the Accounting Marketing Budget Benchmark Study. This definitive report provides a wealth of information that’s available nowhere else.

 

Lee Frederiksen, Ph.D., Managing Partner of Hinge, will highlight the study’s key findings. He’ll compare changes since the 2015 study, reveal financial performance information for low- and high-growth firms, and show marketers where they should be spending their budgets - and what is a wasted investment. 

 

Lee Frederiksen, Ph.D.

 

Lee Frederiksen is an award-winning marketer, Visible Expert®, and renowned business strategist who helped pioneer the field of research-driven marketing. As the Managing Partner of Hinge, a marketing firm for the professional services industry, he draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of 3 successful firms to help clients achieve high growth and profitability.

 

Lee’s breakthrough research on marketing and business growth has made him a recognized name in the marketing industry, and he has been quoted in a number of mainstream publications, including Fortune, The New York Times, USA Today, The Wall Street Journal, Entrepreneur, Business 2.0, and Advertising Age, as well as numerous trade and professional journals. His research also forms the basis for his 6 highly acclaimed books on the topics of organizational growth, marketing, and business strategy.

 

Lee regularly speaks at business and marketing events around the country, including Business Forums International, the American Marketing Association, the Interactive Marketing Association, and the Association of Accounting Marketing. When he’s not traveling to speaking engagements or working at the Hinge headquarters, you’ll find Lee at his home in McLean, Virginia, pursuing his interest in hot rods or watching movies with his wife, Candace.
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