Marketers are traditionally called upon to assist the firm in building top-line revenue. Can marketers play a role in strongly influencing profitability and bottom-line income as well? Absolutely! Join Mike Platt, publisher of INSIDE Public Accounting, for this free AAM High webinar. Platt will examine how partners and staff often create and institutionalize a set of (often false) beliefs about what they think clients want and what they think clients are willing to pay for that limit the profitability of the firm. In this session, you’ll learn what you can do as a marketer to help overcome some of these self-limiting beliefs and make a significant impact the bottom line.