A Conversation w/ the 2017 MOY: How Buy-In, Customization & Business Acumen Can Benefit the Marketer

When:  Oct 12, 2017 from 1:00 PM to 2:00 PM (ET)

Visionary. Learner. Performance-Driven. These are just a few of the phrases that describe this year’s AAM Marketer of the Year award recipient, Laura Kucera, principal and chief marketing officer of Citrin Cooperman, a top 25 national accounting firm. During this webinar we will hear her perspectives on how to build a successful career in marketing for the accounting profession.
 
Kucera will be joined by Office Managing Partner Mark Fagan, who worked with Kucera on developing a global marketing strategy, in a conversation moderated by Christina Camara, editor of INSIDE Public Accounting.
 
Topics to be covered include:

  • Getting a seat at the table
  • What made the difference in making the CMO role a passion versus a job?
  • Marketing’s role in moving the needle from within (change management; new positioning; global efforts)
  • What happens when you fail?
 
“In everything we do whether business or personal remember it might not be perfect immediately but you will get there, and it won't be anything if you let fear get in the way,” –Laura Kucera
 
At the end of this webinar, you will walk away with some fresh perspectives and insight on how to transition your role into one that positions you for success as you define it. Although it can be nerve-wracking at first and you might not know exactly what to do, it’s OK – what is important is to leverage your strengths and dive in anyway.
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