AAM is excited to announce a new education program - AAM on the Road. AAM will bring highly evaluated sessions for the Summit to your local area.
The inaugural AAM on the Road is the Creating a Marketing Plan Workshop in Philadelphia on March 30th. This interactive workshop grew from discussions on AAM Connect on the need for firms to develop plans and not knowing where to start. It was presented at the 2016 AAM Summit and will be expanded to a five-hour workshop. Whether you are putting together your first marketing plan or looking for ways to improve your current planning process, this workshop is for you. Katie Tolin, former AAM President and Hall of Fame inductee, will guide you through what goes into both firm-wide and niche marketing plans. You will not only leave with valuable information and templates, but you will have the opportunity to get a running start on your own plans with input from peers as well as the session facilitator. Together, you will address common issues that arise, answer tough questions and leave armed with the knowledge needed to go home and make it happen. The workshop also includes ample opportunities to network and lunch.