Growing your Firm Through a Niche Market Strategy

When:  Feb 6, 2018 from 1:00 PM to 2:15 PM (ET)

As smaller firms grow, they typically evolve from a “compliance based” model to one that focuses on specialized services and on an industry focus.    In this presentation, we will cover:

 

  • The typical trajectory of firms from a compliance to niche based market approach
  • A recommended organizational structure for practice professionals and marketing groups
  • A market-proven process, including forms and templates, for creating an integrated marketing and sales approach
  • Lessons learned on the B&V journey along this path

 

In order to provide attendees with the right level of insights, we will be conducting a firm survey on their current approach to niche marketing, report on the results in the presentation, with a possible follow on with an article in Growth Strategies.

Contact

Jessica Kiser
(443) 640-1061
jessica@accountingmarketing.org

Location

Dial-in Instructions:
Login instructions will be sent prior to the event.