Hear the story of how a senior manager at New York-based PKF O’Connor Davies uses Twitter and support from marketing to create a national publicity machine for the firm. Sports and Entertainment Director, Robert Raiola (@Sportstaxman on Twitter), now boasts more than 52,000 followers and his own baseball card (for his accounting skills, not his athletic prowess). He has appeared in Sports Illustrated and ESPN’s SportsCenter and has brought tremendous free publicity to PKF O’Connor Davies. The tax expert, and huge sports fan, advises professional athletes, broadcasters, coaches and entertainers on the mind-boggling tax implications involved in making millions of dollars. Raiola and Chief Marketing Officer Kathleen O’Toole will walk webinar attendees through the art of niche promotion, including ideas on when CPAs should stand on their own and when they should ask for help. In this webinar, you will learn how to: • Work with partners to best utilize marketing resources available to them. • Encourage partners to use social media to raise their public profile. • Bring more business to the niche. CPA partners, new marketers and experienced business developers can benefit from this educational – and entertaining – presentation.