Storytelling is a timeless art. You can listen to great storytellers all day — stories to make a point, to inspire or motivate people. While anyone can add storytelling to their business development strategy, you will only get the best results IF the story is relevant and matches your company’s core values and brand.In this session, we will review four types of stories to help spark your authentic company story for branding and sales conversations. We’ll present some quick exercises to help you practice sharing the story well. Even if you don’t consider yourself a “storyteller,” this session will improve your confidence to share a story in conversation or online!Ingenuity’s storytelling techniques have been used for more than a decade in branding, PR, award applications and website portfolios, highlighting what’s most interesting in accounting firms today. Takeaways:
Apply any of four types of stories to your firm communications – personal, success, current event or historic.
Develop sales conversations naturally around your stories
Gain confidence in storytelling as a competitive advantage and fun ice-breaker!