Moving Beyond Disruption: Turning Disruptive Technologies Into Growth Opportunities

When:  Feb 27, 2018 from 1:00 PM to 2:15 PM (ET)

Presenter: Jeremy Clopton, CPA, CFE, ACDA, CIDA – Owner, What’s Your SQ

Disruption seems to be all the rage these days. As new technologies emerge they are given the label of disruptive. Though true, it is more important for a new technology to provide you growth opportunities. This session will discuss how big data, analytics, and emerging tech are disrupting the marketing space in public accounting. The focus, however, will be moving beyond disruption to growth. This takes more than data and technology. It requires a change in firm culture – which is a challenge in one of the more conservative industries. After this webinar, attendees will be able to:

1. Describe how data, analytics, and technology can be used in marketing for public accounting.
2. Explain how the firm’s culture plays a key role in moving beyond disruption.
3. Apply a simple methodology turn disruption into growth.


About Jeremy Clopton:
Jeremy is the founder and owner of What’s Your SQ, a company focused on helping organizations identify their key strategic questions and develop methods to answer them. His work focuses on organizational culture through strategic planning and implementation of data analytics, creating an innovation-friendly culture, and multi-generational leadership. Prior to founding What’s Your SQ, Jeremy helped launch and lead the Big Data & Analytics practice for a national accounting firm. He led a multi-disciplinary, and geographically diverse, team of professionals dedicated to leveraging emerging technology to solve client’s challenges.

Contact

Jessica Kiser
(443) 640-1061
jessica@accountingmarketing.org

Location

Dial-in Instructions:
Dial in instructions will be sent prior to the event.