Seasoned B2B marketing communications professional with extensive experience working with accounting, professional services, investment/financial services, construction, healthcare and nonprofit organizations.
I believe in messaging that reflects the unique identity and core values of an organization. Authenticity cannot be achieved with a one-size-fits-all marketing approach. Clients and consumers today want to know an organization before they do business with it; building that trust in the marketplace requires self-knowledge, honesty and pride in your company’s true brand.
August 2012 - Moore Stephens North America Marketing SIG -- "Incentives for Firmwide Partcipation in Marketing Campaigns"
June 2012 - Association for Accounting Marketing Summit—"Public Relations in a Networked World: How to Create and Measure an Effective Outreach Strategy"
Februrary 2012 - Client Webinar - "LinkedIn: How It Can Help Build Business"
Janury 2012 - Client Webinar - "Effective Networking: Building Business One Handshake at a Time"
Specialties: Web-enabled inbound marketing, writing, blogging, media relations, marketing communications, marketing/PR in support of nonprofit development, PR for healthcare, financial services, accounting, construction and higher education.