My passion is finding the answers for the reason why! I like to solve problems and understand the way something is. That is why I enjoy marketing and analytics. With marketing I am able to find creative solutions to solve a problem, meet a goal, etc; i.e. reaching more customers, improving profit, etc. Using analytics, I am able to understand how those marketing efforts received the outcome that they did. Once that is discovered, I can then take the next steps to improve results.
Through my career, I have worked on direct marketing campaigns, social media campaigns, email campaigns, telemarketing campaigns and other types of campaigns to improve efficiency for the companies I have worked for as well as my clients.