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Marketing Coordinator

By Heather Scott posted 27 days ago

  
Job Title: Marketing Coordinator
Organization: Wisconsin Institute of CPAs (WICPA)
Location: Waukesha, WI

This position is responsible for writing creative marketing copy (for print and digital formats) for education programs, special events, emails, brochures, membership materials, ads and other projects to create high quality communications that increases member participation and engages new audiences; researching, writing, editing and proofing content in accordance with AP and WICPA style guide.

The position researches promotional items, compares costs, follows branding guideline, and places orders. Coordinates all production schedules and communications calendar for all marketing projects. Takes initiative to research print, electronic and design trends and new technologies. Must have knowledge of budgets and makes recommendations to promote cost efficiencies and increase revenue. Works with outside vendors as necessary; maintain and build new relationships with vendors.

Requirements:
• Must possess a minimum of a Bachelor’s Degree in Marketing, Communications, or Business with minimum five (5) years marketing; graphic design and HTML coding experience a plus.
• Highly skilled and experienced writing creative marketing copy, designing, directing video and print and digital communications.
highly proficient in editing and proofing.
• Experience with PC or Mac software including Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat; the MS Office Suite: Word, Power Point, Outlook, Excel; HTML and email marketing software a plus.
• Position must also be familiar with the latest technology trends related to social media, websites, content management systems and recording and editing software.
• Individual possesses a high level of organizational and time management skills, attention to detail and ability to multi-task.
• Also demonstrates exemplary business writing, communication and customer service skills, and is able to work independently and in a team-oriented environment.
• Knowledge of AP style.
• Must be able to prioritize multiple jobs with flexibility, meeting quality objectives and deadlines.

Responsibilities:
• Writes creative marketing copy for education programs, special events, emails, brochures, internal ads, membership campaigns, communication to membership in print and digital formats to create high quality communications that increases member participation and engages new audiences.
• Researches, writes, edits and proofs content in accordance with AP and marketing style guide; verifies details/data of content.
• Develops and implements marketing strategy, objectives and tactics to effectively market and promote the WICPA including in-house ads, programs, products, benefits and services to all business partners, related organizations and the general public at large.
• Adheres to best business and marketing practices and stays current with such practices.
• Responsible for external advertising and marketing creative campaigns and schedules to promote membership as well as the professional image of the WICPA and the CPA profession; recommends external advertising and marketing opportunities and serves as the primary contact for advertising representatives.
• Responsible for researching vendor for member videos; includes interviewing members and working with vendor on edits; posts to social media channels.
• Continuously create new and enhanced marketing copy and puts forth new creative concepts, recognizing importance of order of content, layout, logistics, audience, program/activity emphasis, and call to action.
• Prioritize multiple jobs with flexibility, meeting quality objectives and deadlines.

• Ensures assigned marketing copy and materials reinforce the brand and project a positive and progressive professional image of WICPA and the CPA profession while adhering to established budgets and resources.

• Tracks, measures, reviews and analyzes marketing campaigns, including events, for effectiveness; provides quarterly reports.

• Researches promotional items, compares costs, follows branding guideline, orders items.
• Coordinates all production schedules and communications calendar for all marketing projects.

• Enters/verifies program details in database system.
• Research, identify and recommend new print and electronic marketing strategies and tactics to increase membership and promote positive image of WICPA and its members.

• Takes initiative to research print, electronic and design trends and new technologies. Must have knowledge of budgets and makes recommendations to promote cost efficiencies and increase revenue.
• Works with outside vendors as necessary; maintain and build new relationships with vendors.

Competitive compensation & benefits package including:
• Medical, Dental, Vision and Life insurance
• 401(k) plan plus generous employer contribution
• Life insurance 2x salary
• Paid vacation, holiday, and personal time
• 8 a.m. to 5:00 p.m. office hours depending on program schedules (with elective Friday afternoons off in summer)
• Professional development opportunities
• Casual attire
• Staff activities
• Collaborative culture

Send resume and salary requirements to hr@wicpa.org. No phone calls please.
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