Digital Marketing Specialist

By Heather Scott posted 11 days ago

  
Job Title: Digital Marketing Specialist
Organization: Friedman LLP
Location: New York, NY


CyZen – a growing cybersecurity firm— and its parent company Friedman LLP – a leading accounting and advisory firm— are seeking a digital marketing specialist to join our dynamic team. The ideal candidate should possess a strong understanding of current and evolving digital marketing technologies and strategies and be able to lead integrated digital marketing campaigns, from concept to execution, for an array of industry verticals and service lines. Preference will be given to candidates with experience related to cybersecurity and/or professional services. This position is based in downtown Manhattan with occasional travel to regional offices.

If you are a passionate digital marketer who enjoys working on a variety of projects in a fast-paced, growing, and collaborative environment, read on!

Responsibilities:

Integrated Campaigns
- Develop and implement integrated digital campaigns across multiple channels (email, web, social media, events and advertising)
- Analyze, review and report on effectiveness of campaigns in order to evaluate and demonstrate ROI, maximize results and refine future strategic planning
- Create landing pages leveraging HubSpot
- Keep up-to-date on digital marketing best practices

SEO
- Coordinate with the communications team to incorporate SEO best practices to optimize website content and thought leadership
- Drive traffic to website and social media sites
- Website Management & Analytics
- Manage CyZen website including ongoing content updates in both the CyZen and Friedman CMS
- Prepare monthly and quarterly analytics for CyZen website including proposing recommendations based on trends

Social Media
- Manage all social media and news platforms for CyZen, including LinkedIn, Reddit and Medium by promoting content and managing budgets
- Ensure a coordinated, unified message and presence across all platforms to support the overall CyZen brand and key initiatives
- Lead efforts to build online communities; acquire, retain and engage audiences; and coordinate campaigns

Niche Programs
- Responsible for organizing events/sponsorships, from planning through execution, and other marketing initiatives

Qualifications:
- Bachelors in Marketing, Communications or related area
- Strong knowledge of digital marketing, search engine optimization and social media
- 7-10 years’ B2B marketing experience— cybersecurity, technology and/or agency experience highly preferred
- Proven track record of success driving online lead generation for B2B services
- High competency in HubSpot, Google Analytics, Google Ads and CRM (preferably Salesforce)
- Proficient in digital advertising, including paid search, retargeting, display, rich media/video and social media
- Proficiency with social listening tools a plus
- Proficiency with HTML and CSS a plus
- Excellent verbal and writing skills
- Ability to pay attention to detail, multi-task and work independently
- Proactive and self-motivated
- Very strong organizational skills
- Ability to work with senior level management

About Friedman LLP:
Since 1924, Friedman LLP is much more than an accounting and consulting firm. We’ve become our clients’ trusted business partner while preserving the team-environment that has helped us prosper. Our personal commitment to clients and staff, entrepreneurial spirit and specialized expertise are just some of the reasons the firm has been thriving for nearly a century. Friedman is a top-40 accounting firm nationally and has been ranked as a Best Place to Work by multiple business publications, including Vault, Inc. Magazine, Long Island Business News and NJBIZ.

About CyZen:
CyZen’s cybersecurity consultants bring clients peace of mind by empowering them to make sense of cybersecurity and defend against attacks. We draw our inspiration from the ensō, or the circle of enlightenment, which reflects our mission to restore cyber tranquility to our clients’ organizations. From established financial and professional services firms to fast-growing digital currency and technology start-ups, our experts understand the specific challenges they face.

For more information, contact Anthony Cerchio  at acerchio@friedmanllp.com.
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