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Email and Account-Based Marketer

By Heather Scott posted 27 days ago

  
Job Title: Email and Account-Based Marketer
Organization: Botkeeper
Location: Remote/Boston HQ

Botkeeper is an automated bookkeeping solution transforming the accounting industry. Named one of America’s Best Startup Employers by Forbes in 2020, we’re building a team that isn’t afraid to push the boundaries of what's possible. Together, we work hard, collaborate constantly, lift one another up, and challenge each other without fear. Following our recent round of Series B funding led by Point72 Ventures, we’re now scaling to achieve the future of bookkeeping!

Do you have a knack for getting the right emails into the right inboxes at the right times? Do you live to see those open and clickthrough rates climb higher and higher? We're seeking an expert email and account-based marketing specialist to add to our passionate team of marketing professionals. You'll be expected to develop and track email campaigns to ultimately increase our business' email marketing and ABM success. You will conceptualize, implement, and continually innovate campaigns in partnership with the digital, content, customer, and, most importantly, sales teams. The ideal candidate will thrive at the intersection of creative strategy, marketing automation, campaign deployment, and analytical review. If you have excellent project management skills and enjoy coordinating cross-functional teams across the business to develop world-class campaigns that rise above the noise, you could be the perfect fit!

Responsibilities:

-Manage various email campaigns, including the template designs, calls-to-action, workflow, personalization, and content used in our email sends.
-Segment and manage lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
-Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
-Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
-Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
-Develop and implement pipeline generation and acceleration programs for a list of specific targeted accounts, using highly personalized email tactics
-Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities
-Communicate and educate the sales team regarding new and planned email marketing activities
-Produce reports on email marketing performance, account-level engagements, and ROI

Skills and Experience:

-3-5 years of marketing experience with demonstrated success in B2B marketing, demand generation, marketing automation, campaign management, email marketing, lead nurturing, web analytics and account-based marketing
-Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
-Highly analytical and able to derive meaning from data through A/B testing and email optimization.
-Excellent writer and communicator (in both the written and verbal form).
-Demonstrated ability to build highly effective working relationships across multiple teams
-Enthusiasm for data-driven marketing and demonstrated ability to report and make decisions based on analytics, performance, and ROI based data
-Proficiency in HubSpot campaigns, email marketing, and marketing automation/workflow technology a must
-Extremely organized with the ability to manage multiple projects simultaneously skills with keen attention to details
-Flexibility to work in a rapidly changing environment
-Must be high energy, passionate and have a positive can-do attitude
-Bachelor's or Master's Degree with a Marketing focus preferred
-Accounting industry/Accounting software experience a must
-Must be located in the United States

About Botkeeper:

Botkeeper provides bookkeeping to businesses using a powerful combination of skilled accountants and automated data entry through the use of machine learning and AI. Our clients receive 24/7 accounting and support as well as incredible insight into their financials with beautiful dashboards and unlimited reporting. The platform easily integrates with a client’s bank accounts, credit cards, HR system, and POS system, and makes appropriate entries and adjustments to their QuickBooks Online accounts, providing businesses with a 24/7 AI-driven Botkeeper. The company is headquartered in Boston, MA.

Botkeeper Benefits:

We offer unlimited PTO, competitive compensation and healthcare, remote work, and 12 weeks of parental leave. Additional benefits include our annual company retreat, incredible opportunities for career growth, continued professional education, and collaboration with our team of smart, supportive colleagues.

Equal Employment Opportunity Statement:

Botkeeper is proud to be an Equal Employment Opportunity employer and we encourage all to apply to join our team! We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, military or veteran status, disability, or any other applicable characteristics protected by law.

For more information, contact Jessica King at jessica@botkeeper.com. 
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