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Digital Marketing Strategist

By Heather Scott posted 30 days ago

  
Job Title: Digital Marketing Strategist
Organization: PBMares, LLP
Location: Newport News, VA

The position will have responsibilities in 3 broad categories

1. Digital Marketing Strategy
• Develop & execute the strategic framework for brand elevation and demand generation
• Identify & Monitor trends in consumer digital behavior
• Drive user-centricity & touchpoint excellence

2. Digital Campaigns/Email marketing
• Manage PPC initiatives (e.g. Google Adwords, LinkedIn, etc)
• Set targets and build strategies to help achieve them
• Create and test ad copy for operational efficiency
• Create and optimize landing pages to increase signups
• Develop and implement campaigns to better lead quality and beat the competition
• Perform data analysis around web traffic and other key metrics
• Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
• Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
• Communicate with team members on campaign developments, timelines, and results
• Manage and build various email lists and campaigns, including the design templates, calls-to-action, and content used in your email sends.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimize the nurture tracks for these segments to convert leads to customers
• Work to minimize list decay and unsubscribes while increasing productivity of our email sends
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

3. Data Analytics
• Develop dashboards for effective data visualization & empowerment
• Integrate KPIs into relevant dashboard(s)
• Touchpoint performance measurement
• Campaign measurement & effectiveness

Apply here.
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