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Marketing Coordinator

By Heather Scott posted 28 days ago

  
Job Title: Marketing Coordinator
Organization: Insogna CPA
Location: Remote

Hey! Thank you for checking us out.

Work remotely in a team environment as a key contributor to the success and growth of all marketing efforts for Insogna CPA and related businesses.

You are ready to be responsible for day-to-day delivery and coordination of all marketing efforts of Insogna CPA, including branding, building exposure and awareness, ongoing strategy and goals, nurturing campaigns, and positioning the Firm with messaging nationwide that aligns with our target market.

An ideal candidate will have several years of experience in professional services marketing, preferably in the accounting/CPA space, in order to creatively reach out to our target markets.

And a top candidate has extensive experience growing an accounting/CPA firm's marketing efforts, and strong knowledge using Hubspot Marketing.

YOUR GROWING CAREER HERE LOOKS LIKE…

Insogna CPA is a small firm under 20 people currently. So if you're looking to climb a corporate ladder of titles, or looking to work under a marketing agency for experience, we are not the best fit. What we do offer is a caring and flexible work environment, opportunities to grow with us as we continue expanding services and org-chart and a great teamwork environment dedicated to helping one-another achieve success.

HOW IS MY LIFE DIFFERENT AT INSOGNA CPA?

The pandemic did not affect the way we work here. In fact we still grew double-digits in 2020 because we have a great team and have a great technology-stack that allows us to work anywhere (CST).

Have you ever been frustrated by how your time is being managed in prior positions - or maybe the one you're in now? We just never liked the ‘old way’ of managing someone’s time...We believe in a more trusting ‘open architecture’ that allows more freedom and a less stressful environment. You want to run errands in the afternoon...we don't care, as long as deadlines are met and clients are highly satisfied.

Do you have tax customers you just do not like working with every year - but you are forced to work with them? Not to worry here...Insogna CPA has a 'no a-hole' policy and we're happy to let clients go if they are or become one. We only work with people who we want to pickup the phone with and talk too when they call us. :-)

And we are not some 'old-style' firm where partners think of marketing as a distant effort. Our founder enjoys creative, outside-the-box ideas that attract attention from qualified leads in the not-so-exciting accounting/CPA services space.

THE TEAM YOU'LL BE WORKING WITH

Since we started in 2011, our Firm continues to grow in number and in volume of work, and we need an experienced marketing professional to help us continue delivering qualified leads to our sales team. Insogna CPA is always growing, and we are proud to currently have a 75% female workforce (including our managers) helping valued customers with their CPA needs.

With you helping lead and coordinate all marketing efforts, in coordination with our sales team, your daily liaison with them team and our 3rd-party marketing vendors will help the entire team's success by marketing the qualified leads everyone here enjoys working with on an ongoing basis.

SO…ABOUT YOU?

Overall, we're looking for the best marketing coordinate who is friendly, caring, fits our culture, is very tech-savvy, loves helping others, and most importantly - deeply ethical.

As a coordinator, you have a strong ability being independent while prioritizing tasks and working on multiple assignments autonomously and with creativity. You are very self-motivated, well-rounded, out-of-the-box thinker, who enjoys contributing as a high-performing team member and you love leading marketing efforts to achieve professional and technical excellence.

Additionally you are on top of the industry trends and continually researching marketing efforts that build brand prominence and support brand positioning through increased exposure and awareness in support of the Firm’s value proposition

You have strong command of American English - both verbal and written- and are extremely detail-oriented. And you enjoy working independently (especially with being remote), and like being a team-player working with professionals at all levels.

As you succeed in your role, you look forward to being met with increased challenges, responsibility, and opportunities.

OTHER STUFF- Insogna CPA’s success is because of the gifted professionals who commit their careers to our firm. Our commitment to you includes:

· Caring and Respect
· Remote/Flexible Work Arrangements
· Our tech-based solutions to work anywhere, on CST time zone
· Business casual dress - always (via Zoom and in-office)
· Competitive compensation
· 401(k) Plan with safe harbor matching
· 15 days PTO time off – really more though…read above.
· Nine paid holidays
· Health & Dental Insurance
· And other Benefits...

Join a high-performing team offering a flexible ‘open architecture’ culture. Contact us for more information. We can’t wait to hear from you!
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