Job Title: Director of Marketing and Business Development
Company: Ellis & Winters
Location: Raleigh, NC
The law firm of Ellis & Winters seeks an experienced marketing/business development professional to assume its newly created Director of Marketing and Business Development position. This position offers an excellent opportunity to take on a leadership role with one of the Carolinas’ most respected law firms committed to take its marketing and business development programs to the next level.
Ellis & Winters is a client-focused complex litigation and commercial real estate boutique with offices located in North Carolina. Established in 2000, the Firm has grown to more than 30 lawyers and a support staff of 30 individuals. For more information, visit
www.EllisWinters.com.
Duties & ResponsibilitiesMarketing
- Develop thorough knowledge and understanding the Firm’s practice, its attorneys, client base, systems and procedures
- Research and identify future marketing opportunities for the Firm and its attorneys
- Lead the development and implementation of all Firm, practice group and individual attorney marketing and business development plans
- Oversee and administer Firm marketing budgets and expenses
- Maintain Firm website and Internet presence, including content marketing strategy
- Build and enhance the Firm’s brand and reputation with key audiences, including clients, prospective clients and referral sources
- Oversee media outreach, including by-lined articles and press releases
- Research and identify opportunities for the Firm and its attorneys to become involved and active
- Oversee and approve all sponsorships and charitable contributions
- Oversee and approve all advertising, including law firm and lawyer rankings and directories
- Assist with the onboarding of new attorneys and support staff
- Provide periodic reports to Firm leadership about the Firm’s marketing and business development program
- Build and maintain up-to-date client database for all key contacts of the Firm
Business Development
- Identify and support speaking and writing opportunities for the Firm and its attorneys
- Manage and oversee all Firm marketing seminars and events
- Assist in developing and presenting proposals and responding to RFPs
- Develop and implement effective marketing and business development training and development programs, including social media policy and training
- Provide individual partner and associate support in marketing and business development on a regular and ongoing basis
- Attend and participate in Firm meetings to present business development topics
- Visit Firm clients on a regular basis to solicit feedback regarding Firm performance
Organizational Involvement
- Represent Firm and coordinate Firm participation in key organizations, such as Defense Research Institute (DRI), International Association of Defense Counsel (IADC) and National Association of Office and Industrial Parks (NAIOP)
- Travel occasionally to the Firm’s other offices, client events and legal industry events
Qualifications
- Five or more years of experience in marketing/business development, preferably in a law firm or professional services environment.
- Minimum of a bachelor’s degree, with graduate and/or law degree preferred
- Excellent organizational, interpersonal relations, written and verbal communication skills
- Works well under pressure, excellent problem-solver and team player
- Capacity to build and maintain strong working relationships at all levels in the organization
Compensation $140-175,000, commensurate with experience and credentials. Excellent benefits package and relocation assistance.
Reporting Relationships Reports to the Firm’s Managing Partner and Chief Operating Officer
Contact Interested and qualified candidates should send a resume and cover letter to TheRemsenGroup at
JRemsen@TheRemsenGroup.com.