Upcoming Educational Programming for Marketing Professionals, Business Developers

By Jessica Kiser posted 09-07-2018 10:05


Upcoming Programming Zeroes in on Growth Trends For Accounting Firms

September 7, 2018 | FOREST HILL, MD - The Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business development professionals in the accounting industry, is pleased to announce its upcoming events, programming and publications.


"The primary objective of AAM is to provide our members with cutting-edge educational programming to encourage their ongoing professional development," said Lauren Clemmer, AAM's executive director. "We have some really great events and resources coming up."


AAM offers a variety of high-quality educational events. While membership is required for most of these programs, educational opportunities exist for non-members to participate as well.


AAM High!

AAM High! can be accessed online or via telephone. Open to members and nonmembers, these webinars are affordable and convenient education options. Upcoming programing:


September 11 |The New Sales Economy: Trends Impacting Customer Buying Behavior

Rapid, non-stop change is the norm for the new sales economy. Learn more about what the new sales economy is and why it matters. Amy Franko, founder and president of Impact Instruction Group, will give attendees an in-depth look at the trends that are creating chaos in B2B business development and will also explain the 5 business development dimensions needed to grow results and succeed in this new economy.


November 14 | Marketing Professional Services to the Next Generation of Decision-Makers

Millennials and younger professionals continue to fill higher-level management roles within offices. Nicole Gantz, Honkamp Krueger partner/CMO and AAM's 2018 Marketer of the Year, will provide attendees with the insights on how to prepare your firm's leaders for the changes ahead, what the key factors are that influence purchasing behavior, and which marketing strategies will connect with a new generation of buyers while staying relevant to existing clients.



For those who prefer getting their marketing tips and insight in other formats, check out the monthly AAMplify podcast, which features industry experts discussing critical challenges regularly faced by professionals in the accounting industry. Episodes are available on iTunes and Stitcher as well as on YouTube. In the coming months, the episodes will cover more about the following topics:


  • August | The Anatomy of a Sales Process
  • September | Where Marketers fit in the Pricing Process
  • October | When Your Role is Marketing AND Business Development


AAM Publications

Additional tips and valuable resources can also be found in the association's quarterly publication, Growth Strategies: The Journal of Accounting Marketing and Sales  and the monthly e-newsletter, AAM Minute. The upcoming topics for the publications will include:


Growth Strategies

  • Summer | Differentiation: Innovation, Disruption, Change Agent Mindset (already in production)
  • Fall | Automation: AI, Campaign Automation, Creating/Maximizing Content


AAM Minute

  • August | Recruitment & Retention Strategies
  • September | Demand and Lead Generation
  • October | Marketing & Budget Planning


Click here to subscribe to these publications, and to learn more about the association or to discover the many other benefits associated with becoming a member of AAM.