Accounting Today's Annual 'Top 100 Most Influential People In Accounting' List Includes Ten Association for Accounting Marketing Members
September 10, 2018 (Forest Hill, MD) -The Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business development professionals in the accounting industry, announces that Lauren Clemmer, executive director of the association, and nine other AAM members were named to Accounting Today's "Top 100 Most Influential People in Accounting" list. This marks Clemmer's third consecutive year on the coveted list, a testament to her ongoing impact on the accounting industry.
The pace at which the accounting industry is evolving continues to generate buzz among leading [JK1] publications and, according to Accounting Today, the decisions being made by the people on this year's list will shape what the profession looks like in the years ahead. Clemmer has made a committed effort to confront industry changes head on while further positioning AAM as the leading professional association committed to providing accounting marketers and business developers with expertise, unparalleled professional development and thought leadership resources designed to elevate the profession and deliver firm growth.
"Changes are opportunities for growth, even if they are uncomfortable. Many of us are still struggling to understand the full scope of the technological changes that are happening in the industry and need to adapt accordingly," said Clemmer. "Those of us in this profession shouldn't let change frighten us or hold us back. Rather, the changes that are taking place should give us reason to get excited by the possibilities that exist when we are able to fully embrace them, and the firms that do embrace change will continue to thrive well into the future."
Clemmer isn't the only AAM member leading the pack. Accounting Today recognized nine other association members on its annual list.
- August Aquila, president and CEO, Aquila Global Advisors
- Gale Crosley, president, Crosley + Co.
- Sarah Dobek, president and founder, Inovautus Consulting
- Angie Grissom, president, The Rainmaker Companies
- Mark Koziel, executive vice president of firm services & global alliances, AICPA
- Art Kuesel, president and owner, Kuesel Consulting
- Michelle River, owner, Fore LLC
- Rick Telberg, president/CEO, CPA Trendlines Research
- Jennifer Wilson, co-founder and owner, ConvergenceCoaching
Ten percent of the industry's most influential people are active AAM members, demonstrating the value members continue to receive from the organization. By attending exclusive educational webinars, gaining access to industry insight and data, and participating in small- and large-scale networking opportunities, AAM members are well positioned to find ongoing professional growth while driving sustainable firm growth. According to AAM, more marketers and business developers are turning to the association to preempt the changes impacting the industry. In 2017, the association added 153 new members, taking its membership total to 795 with a membership retention rate of 83 percent. Moreover, 65 of the firm's named to Accounting Today's "Top 100 CPA Firm" list include AAM members among their ranks.
To learn more about the reasons why so many accounting marketers and business developers are seeking out AAM membership, visit the association's website at www.accountingmarketing.org.