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Industry Marketing Manager

By Jessica Kiser posted 09-20-2018 11:51

Job Title: Industry Marketing Manager

Company: Citrin Cooperman LLP

Location: New York, NY

Citrin Cooperman is seeking an Industry Marketing Manager in our New York City office. We are a growing nationally recognized full-service accounting, tax, and consulting firm. We are ranked the 22nd largest accounting firm in the US with over 900 partners and staff and 11 offices.

The Industry Marketing Manager role is responsible for the development and execution of all marketing plans, proposals, and initiatives for a range of the Citrin Cooperman’s industry practices including Financial Services, Private Equity, Manufacturing, Distribution, and Franchising. Other responsibilities and support functions as needed.

Key responsibilities include:

Drive marketing with a minimum level of supervision to support strategic plans of the firm and assigned practice groups
Take an active leadership role in scheduling, attending, and leading assigned practice group marketing meetings; working with office leaders to develop marketing plans; and executing on marketing items that arise within these meetings
Facilitate the development and maintenance of robust client, prospect, and referral lists for marketing campaigns
Develop marketing campaigns for assigned practices and develop end-to-end plans for all (pre- thru post-follow-up) including ROI tracking and reporting
Develop and execute a referral marketing program in assigned practices
Independently create and manage all elements of conferences and events including venue selection, theme creation, vendor relationships, collateral production, invitations, promotional items, and press coverage, if warranted
Work with practices on all proposal and pitch development including initial prep, writing and creation of deliverables, and follow-up
Work in conjunction with geographic and firm marketing to leverage campaigns and events and customize for your practice areas
Work with Communications Manager and Practice Groups to develop appropriate marketing collateral and thought leadership
Establish and manage relationships with appropriate external organizations, vendors, etc.

Skills necessary:

Bachelor's degree required (Marketing, Communications or Business major, a plus)
Minimum of 5-8 years of work experience in marketing
Experience building various types of marketing campaigns to raise brand awareness and drive lead generation
Versed in creating benefit-oriented collateral with strong call to action that yields results
Proficiency in MS Office applications, required
Strong writing skills a must
Proposal writing experience required
Prior marketing experience with accounting or other professional services firms preferred
Ability to travel between offices when needed

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, disability, protected veteran status, or any other characteristic protected by law.

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