AAM Zeros In On Artificial Intelligence, The Future Of The Accounting Industry

By Rhonda Clark posted 02-27-2019 09:20


Understanding The Future Trends Of The Industry And How To Properly Prepare Will Be The Focus Of Upcoming Programming

February 2019 | LEXINGTON, KY - The Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities and professional support for marketing and business development professionals in the accounting industry, announces its upcoming events, programming and publications.

“AAM is always striving to provide timely educational content that will help accounting marketers take their firms to the next level,” said Lauren Clemmer, AAM's executive director. “Our programs will provide forward thinking content that will help professionals prepare for the future of the accounting industry.”

AAM offers a variety of high-quality educational events. While membership is required for most of these programs, educational opportunities exist upon request for non-members to participate as well.

AAM High!

AAM High! can be accessed online or via telephone. Open to members and nonmembers, these webinars are affordable and convenient education options. Since Jan. 1, 2019, access to the webinars has been included in the membership dues.

Upcoming programming:

March 5 | Blockchain, Big Data and Business Intelligence for Accounting and Finance - Blockchain and other disruptive technologies can be used to elevate your work. Throughout this session, you will learn how to anticipate opportunities by understanding where these technologies are and where they are headed.

March 20 | Marketing for Recruits - Quality professionals are the lifeblood of any firm, and key to scalability and growth. How do you make it so that it’s attractive to join your firm? This session will offer great solutions for your recruitment strategy.

April 17 | Website Planning - Whether you have a newly relaunched website or are still in the early development stages, what does your planning process look like? Attendees will get an in-depth overview of website design and navigation, platform and function, plus ways we've integrated the website throughout the entire marketing funnel.

April 20 | Building a Marketing Team for the Future - Every firm’s marketing needs are unique, and building the right support team is critical for growth and long, happy careers in accounting marketing. This session will give attendees more knowledge to evaluate firm culture in order to effectively build a successful marketing team.


For those who prefer getting their marketing tips and insight in other formats, check out the monthly AAMplify podcast, which features industry experts discussing critical challenges regularly faced by professionals in the accounting industry. Episodes are available on iTunes and Stitcher as well as on YouTube. In the coming months, the episodes will cover more about the following topics:

  • March| AI in Marketing… Hello, Dave.
  • April | What is Blockchain Anyways?

AAM Publications

Additional tips and valuable resources can also be found in the association's quarterly publication, Growth Strategies: The Journal of Accounting Marketing and Sales and the monthly e-newsletter, AAM Minute. The upcoming topic for the publication will include:

Growth Strategies

  • Spring | Next Generation: Succession planning, Internal communications, Marketing career development

AAM Minute

  • March | What is Blockchain Anyways?
  • April | Consulting and Advisory Services… Accounting Survival

Click here to subscribe to these publications, and to learn more about the association or to discover the many other benefits associated with becoming a member of AAM. If you would like to connect with one of our subject matter experts with regard to these topics, please contact Lauren Clemmer at 443.640.1061 or email lauren@accountingmarketing.org.