Upcoming AAM Programming Shifts Focus to Crisis Management and More

By Rhonda Clark posted 04-09-2020 13:46


April 9, 2020 | LEXINGTON, KY – The Association for Accounting Marketing (AAM), the leading trade association committed to providing educational opportunities for marketing and business development professionals in the accounting industry, announces new and innovative program changes, including a shift to timely and relevant programming that CPA marketers need in today’s volatile environment.

“I've been proud to see how our AAM community has faced the recent challenges head on, taking charge and actively helping each other out,” said Jen Lemanski, president of AAM. “Whether it's through posts on our internal forum, participating in one of our regular COVID-19 roundtables or personal check-ins, it's reinforced we're all in this together and here for each other.”

While some of the previously scheduled programming remains in place, many new webinars, roundtables and virtual conversations have been added to address questions and concerns members have surrounding COVID-19.

“Our upcoming events will provide an incredibly rich educational and learning experience, and we encourage non-members to consider joining our community to see how we can keep each other moving forward,” said Lemanski.

Below is a list of programs offered through the second quarter of 2020, incorporating events that will focus on crisis management and the marketing and business development repercussions of the COVID -19 response. A full list of upcoming events is also available on the AAM website.

Membership is required for most of these programs, but non-members, including media, are invited to consider attending as well, when permitted.

April 15 | Virtual Campfire: Crisis Management

We're living in unprecedented times, and very little is "business as usual." Although our marketplaces are experiencing varying levels of caution, no one has escaped preparing or managing the effects of the current pandemic. Let's compare and talk best practices surrounding communication, remote work, teams, and productivity within disruption.

May 12 | New Member Welcome Call

Join us for this 60-minute open discussion about what it means to be an AAM member. You will get the opportunity to connect with new members, review member benefits, learn about AAM Connect, and ask questions. This roundtable will be hosted by the Member Growth committee. 

May 20 | Virtual Campfire: CRM Update

Raissa Evans hosts this month’s Virtual Campfire, addressing CRM. Customer relationship management systems are a crucial backbone of our technology stack. Does your firm use one, how did you gain and maintain buy-in, what are the challenges?

June 17 | Virtual Campfire: Marketing Career Track

Accounting marketers come from many different backgrounds with a variety of experiences, and hold many different titles when they land in the accounting industry. Let's talk about our backgrounds and any advantage that gave us, and what the internal career track looks like today. Sarah Johnson Dobek and Kari (Schott) Bakus from Inovautus Consulting will lead our discussion.

The association also offers other high-quality resources and learning materials for accounting marketers and business developers, including the AAMplify! Podcast, the AAM Minute, a monthly electronic newsletter, and Growth Strategies, the quarterly journal of accounting marketing and sales thought leadership.  

Contact AAM at info@accountingmarketing.org to learn more about our educational resources dedicated to the growth of people and practices throughout the accounting industry.

The Association for Accounting Marketing (AAM) is a national trade association and one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firms and sales professionals, partners, firm administrators and representatives of businesses offering products and services designed for the accounting industry and marketing professionals. AAM is dedicated to promoting excellence and elevating the professional stature of marketing, business development and other practice growth professionals at all career levels by directly impacting their professional development and careers through education, networking and thought leadership to grow people and accounting practices. Learn more about AAM at www.accountingmarketing.org.