June 4, 2020 (Lexington, KY) - Twenty-three awards for marketing achievement were presented to accounting marketers on June 3 at a virtual awards event held by the Association for Accounting Marketing (AAM). The event was attended by over 175 participants, who were encouraged to “dress to impress.” Participants engaged in the event through pictures and videos utilizing the virtual event backdrop, as well as congratulatory remarks and kudos were shared through the chat throughout the evening.
AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, and new this year, corporate social responsibility.
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 70 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results.
The categories and winners are as follows:
Digital Advertising, BerganKDV
Print Campaign, Rea & Associates
Integrated Branding Programs: Budget below $99,999, Holbrook & Manter
Integrated Branding Programs: Budget above $100,000, Berdon LLP
Logo: new or refreshed, HHM CPAs
Business Development Initiative
Customized Sales Initiative or Approach, Berdon LLP
Collateral and Content Marketing
Announcements/Invitations, Faw Casson
Brochures, BKD CPAs & Advisors
Integrated PR Campaign, Perkins & Co
Publications and Newsletters, MNP LLP
Budget below $9,999, Berdon LLP
Budget above $25,000, Green Hasson Janks
Marketing and PR Campaigns
Integrated Marketing Campaign, Hogan Taylor LLP
Nurture/Lead Generation Campaign, Rea & Associates
Recruiting Campaign, HHM CPAs
Social Media Campaign, Keiter
Video and Multimedia
Budget below $9,999, Baker Tilly
Budget above $10,000, Brady Ware & Company
We AAM to Serve
Small Firm (1-99 employees), Pugh CPAs
Medium Firm (100-499 employees), Saltmarsh, Cleaveland & Gund
Large Firm (500+ employees), BKD CPAs & Advisors
Budget below $24,999, JLK Rosenberger
Budget above $25,000, BerganKDV
The Association for Accounting Marketing (AAM) is a national trade association and one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firms and sales professionals, partners, firm administrators and representatives of businesses offering products and services designed for the accounting industry and marketing professionals. AAM is dedicated to promoting excellence and elevating the professional stature of marketing, business development and other practice growth professionals at all career levels by directly impacting their professional development and careers through education, networking and thought leadership to grow people and accounting practices. Learn more about AAM at www.accountingmarketing.org.