AAM Press Releases

Association for Accounting Marketing Announces the Category Winners of the 2020 Marketing Achievement Awards

By Rhonda Clark posted 06-04-2020 15:03

  

June 4, 2020 (Lexington, KY) - Twenty-three awards for marketing achievement were presented to accounting marketers on June 3 at a virtual awards event held by the Association for Accounting Marketing (AAM). The event was attended by over 175 participants, who were encouraged to “dress to impress.” Participants engaged in the event through pictures and videos utilizing the virtual event backdrop, as well as congratulatory remarks and kudos were shared through the chat throughout the evening.

AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns, video and multimedia, website, and new this year, corporate social responsibility. 

Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged more than 70 entries. Winning entries were recognized for the accomplishment of a specific goal or objective, executing a project strategically, and measurable results. 

The categories and winners are as follows: 

Advertising

Digital Advertising, BerganKDV

Print Campaign, Rea & Associates 


Branding

Integrated Branding Programs: Budget below $99,999, Holbrook & Manter

Integrated Branding Programs: Budget above $100,000, Berdon LLP

Logo: new or refreshed, HHM CPAs 


Business Development Initiative

Customized Sales Initiative or Approach, Berdon LLP

 
Collateral and Content Marketing

Announcements/Invitations, Faw Casson

Brochures, BKD CPAs & Advisors

Integrated PR Campaign, Perkins & Co

Publications and Newsletters, MNP LLP
 

Events

Budget below $9,999, Berdon LLP

Budget above $25,000, Green Hasson Janks
 

Marketing and PR Campaigns

Integrated Marketing Campaign, Hogan Taylor LLP

Nurture/Lead Generation Campaign, Rea & Associates

Recruiting Campaign, HHM CPAs

Social Media Campaign, Keiter
 

Video and Multimedia

Budget below $9,999, Baker Tilly

Budget above $10,000, Brady Ware & Company
 

We AAM to Serve

Small Firm (1-99 employees), Pugh CPAs

Medium Firm (100-499 employees), Saltmarsh, Cleaveland & Gund

Large Firm (500+ employees), BKD CPAs & Advisors
 

Website

Budget below $24,999, JLK Rosenberger

Budget above $25,000, BerganKDV
 

The Association for Accounting Marketing (AAM) is a national trade association and one-of-a-kind network of marketing, business development and growth strategists. The association was formed in 1989 to provide education, community and resources for accounting firms, CPAs, consulting firms and sales professionals, partners, firm administrators and representatives of businesses offering products and services designed for the accounting industry and marketing professionals. AAM is dedicated to promoting excellence and elevating the professional stature of marketing, business development and other practice growth professionals at all career levels by directly impacting their professional development and careers through education, networking and thought leadership to grow people and accounting practices. Learn more about AAM at www.accountingmarketing.org.

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