Now more than ever it’s incredibly important to showcase to the marketplace the value your firm can provide through its services in order to differentiate yourself from the pack. Annie Somermeyer, AAM’s 2020 Marketer of the Year and the business development director at SVA, will discuss the firm’s journey in creating its “Measurable Results” campaign. Joining her is Patrick Ryan, digital media manager. The campaign features two-minute videos and/or written stories that highlight the results clients have achieved while working with SVA . More than a branding exercise, the growing portfolio of success stories, told by the clients themselves, is the benchmark by which firm professionals measure their own success.
In this webinar, you will learn:
- Ways to identify potential client stories
- Techniques to engage the client to encourage participation
- How to frame the interview/questions to get the responses you’re looking for
- Proper procedures for capturing and recording the client story
- Useful tips on how to re-purpose and maximize the life of your content
About Annie
Annie is the Director of Business Development for SVA, A Professional Services Company. She developed and leads a firm-wide business and integrated marketing function. Annie has set the standard for the internal and external communication of the firm’s image, mission and service offerings.
Annie created the firm-wide sales process including the roll out of CRM across the organization and sales tool development and execution as well as established the sales pipeline and reporting processes. She also established and manages the overall firm’s sales and marketing budget to meet the industry business plans’ major initiatives and tactics as well as the business development personnel who execute those plans.
Her industry experience includes accounting, financial services, education, retail, media, corporate training services and sales. Annie is a member of the American Marketing Association, Association for Accounting Marketing, Leading Edge Alliance, Downtown Madison Inc, New North Connection, Wisconsin Technology Network, and eMarketing Association Network.
About Patrick
I've always had a passion for digital marketing and media. At a young age I got into website creation and video editing. This led me to pursue a degree in digital media from The Art Institute of California - Los Angeles. While there, I learned how to translate the skills of visual storytelling to the online marketing space.
After graduation I was hired by a marketing/production company (Tough Guppy Productions) in Los Angeles where I refined these skills and further explored the digital marketing space. As the Head of Development, I worked with numerous clients coordinating and executing the implementation of their online presence.
I'm now with SVA as their Digital Media Manager in the Business Development department. My duties here include: Website creation and maintenance, social media management and advertising, video production and editing, and HubSpot inbound workflow design and implementation.