FREE to AAM Members
Brand Stewardship and the Client Experience: Accounting Marketers' Mission Critical Role for Firm Growth
Accounting buyers are changing – and this change requires accounting marketers (and the strategies and tools we rely on) to also evolve, or be left behind. Join Kat Kocurek, VP of Marketing at Inavero, for a free webinar that looks at how accounting marketers can move beyond traditional channels to meet modern accounting buyers where they are.
Drawing on findings from Inavero's 2018 Accounting Industry Benchmark Study, Kat will lay out a framework for how accounting marketers can make the leap from brand management to brand stewardship, and leverage the voice of the client to influence firm growth in the modern era.
About Kat Kocurek
Kat Kocurek is the VP of Marketing at Inavero, where she leads demand generation efforts across products and industry verticals. Kat oversees the day-to-day efforts of the marketing function as well as Inavero's market research team, and strives to bring data-driven insights and relevant research to every point of engagement with the Inavero brand.
Kat grew up in Houston, Texas, and earned a degree in economics from Harvard University. She moved to Portland, Ore., in 2011 and in that time has mastered the art of surviving rainy season. In real life, Kat is a yoga teacher and overly attached dog-mom. In her free time Kat can be found traipsing around the Pacific Northwest wilderness, trying her very best to cook from scratch, and nerding out over biomechanics.