Email marketing—from newsletters to personalized, mass email outreaches is an essential part of accounting marketing. Doing it well, knowing what works (or doesn’t) is critical to the success of each effort.
In this AAM High webinar, we will hear from AAM board member Cheryl Bascomb on how to create A/B tests that improve your email marketing results. Bascomb started her marketing career at Maine icon L.L. Bean in direct marketing where A/B split tests were fundamental to optimizing Bean’s marketing efforts and catalog performance. Since then, she has applied her research and testing skills to marketing efforts for BerryDunn in Portland, Maine.
In this webinar, Bascomb will:
Attendees will leave this webinar with enough information to conduct their own A/B tests at their firms. Register today to learn how to bring scientific methods to your marketing, improve engagement and provide firm leaders with results that they’ll appreciate.