Millennials are no longer the new kids in the office, fresh out of college and eager to start their entry-level jobs. Now approaching their mid-30s, they’re managers and bosses. They’re running family-owned businesses as their parents approach retirement age. They are becoming directors, controllers and other C-level executives. In fact, Forbes magazine says 83% of workers have seen millennials managing Gen Xers and baby boomers in their offices.
Research has uncovered how this group shops and makes buying decisions. Nicole Gantz, Honkamp Krueger partner/CMO and AAM’s 2018 Marketer of the Year, will discuss how successful accounting firms market to this next generation of clients.
During this session, marketing professionals will:
- Learn how to prepare firm leaders for changes ahead
- Understand the key factors that influence purchasing behavior and how to apply that information to CPA firm marketing
- Gain marketing strategies that will connect and engage with a new generation of buyers of professional services while remaining attractive and relevant to existing clients
Participants will walk away with a strong familiarity of the characteristics of the next generation of professional service decision-makers, with implementable strategies to prepare the firm and its leaders.
With over 20 years of experience in the marketing field, Nicole is responsible for the marketing strategy for Honkamp Krueger & Co., P.C. (HK) and HKP, the firm’s workforce management affiliate. She leads her team in brand development and management, client satisfaction and retention strategies, advertising, direct mail and email campaigns, marketing automation, search engine optimization, digital marketing and social media marketing, media relations, copywriting, publication development, and more.
In addition, Nicole provides marketing consulting services for firm clients and affiliates. In 2012, she took on the additional responsibility of being the director of the HK Alliance, which consists of CPA firms across the U.S. sharing best practices and optimizing resources. She has been with the HK Family of Companies since 2007.