From Compliance to Consulting: A Guide For Marketers

When:  Oct 2, 2018 from 1:00 PM to 2:15 PM (ET)

From Compliance to Consulting: A Guide For Marketers

 FREE to AAM Members

Marketers and business developers will play a critical role in helping their firms navigate the disruption that is happening in the industry as they help drive the transition from compliance to consulting. You will face challenges with partners who are too busy working in their business and not on it and will need to navigate the gap that exists between their skills and abilities. Jeff Pawlow, CEO of ABLE, is presenting this webinar free to AAM members to help marketers align their firms for success and create a tangible ROI tied to those efforts.

 

Takeaways:

 

  • The Pareto Principle suggests that 20 percent of your clients generate up to 80 percent of your business. By focusing efforts on those relationships, you position your firm to do more business with those clients.
  • Business owners are saying they want their CPA to be an advisor, not just an accountant. They want consulting, not just compliance. 
  • Learn to navigate the disruption ahead by bringing your firm’s unique abilities and perspectives to bear on clients and their operations. This is why firms continue to become more and more specialized along specific niche areas of practice.

BIO

Jeff Pawlow is
Chief Executive Officer of ABLE and founder and managing shareholder of The Growth Partnership. Jeff is best known for his work in two areas: helping firms design and successfully implement robust go-to-market positioning strategies, and developing the future leaders of the profession. He has repeatedly been named as one of the profession’s “Top 100 Most Influential People” by Accounting Today. Jeff brings more than two decades of experience and passion for helping professional service firms achieve sustainable and profitable growth.

Event Image

Contact

Jane Lyall
(443) 640-1061
jane@accountingmarketing.org