AAM High! Webinar - The New Sales Economy: Trends Impacting Customer Buying Behavior

When:  Sep 11, 2018 from 01:00 PM to 02:15 PM (ET)

Whether you’re a tenured partner, a newly-minted consultant or accountant, or somewhere in between – the chances are good you and your clients are experiencing rapid, non-stop change because of the new sales economy. What is the new sales economy and why does it matter? It’s is the intersection of business trends, technology, and cultural change impacting the buying behavior of our clients and prospects. That in turn impacts everything in your firm —from how you go to market, develop new business, and grow your existing clients.

Join Amy Franko for this insightful webinar on the key trends creating chaos in B2B business development. She’ll also dissect the 5 Business Development Dimensions you’ll need to  grow your results and succeed in this new economy.

About Amy Franko:

As a business development leader, Amy Franko built a successful B2B sales career with global tech giants IBM and Lenovo. She then took a 180° pivot into entrepreneurship in 2007, launching a training firm, Impact Instruction Group. She has successfully built and scaled a book of business that includes some of the world’s most recognizable brands.

Known for her dynamic style and practical experience, Amy is a keynote speaker specializing in business development and leadership. Her firm also offers sales training and leadership programs that blend current research, fresh insights, and real-world application.

Her expertise is widely shared on social networks, and in respected publications such as Selling Power, TD Magazine, Training Industry, Training Magazine, and CLO Magazine. She has been interviewed on numerous high-profile sales and leadership podcasts, and featured in Entrepreneur, Forbes, and O Magazine.

Her upcoming book, The Modern Seller, is due out in 2018.


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Jane Lyall
(443) 640-1061