Personalized Marketing is proven to increase engagement, improve the client experience, and drive revenue for accounting firms. Still, there are challenges that lie in implementing the right technology, collecting the most accurate data, and identifying the best reporting style. This webinar focuses on building a personalization and segmentation strategy that fits the needs of your firm. Beginning with the basics of ensuring data quality, we will work our way into explaining when and how this approach can be scaled to replicate your firm’s client service experience into your audience’s digital experience.About Jennifer
Jennifer Miller, Vuture’s Global VP of Sales and Operations, is a dynamic, enthusiastic, data-driven leader. She has successfully scaled tech teams globally and understands how people, process and technology are key in driving firms success. She holds a MSc in International Communications from London School of Economics with an emphasis in Global Business and Technology. In her free time she volunteers with AgeUK, mentors, and explores the outdoors.