This AAM High! Webinar is Sponsored by Kuesel Consulting
When creating a Business Development (BD) training program, as a BD or Marketing Professional, you must first identify the desired outcome. For example, are you hoping to give everyone a little boost in skills like relationship building, networking and referral development? Are you trying to help your senior managers build a book of business? Perhaps you’re trying to help existing partners become better at acquiring new business? Only once you’ve clearly identified your objective(s) will you be in the prime position to build the program that your firm needs to grow a business development culture. In this AAM High! Art Kuesel will share the most important considerations in building an ideal training program, empowering you to immediately begin working toward your firm’s Business Development objective(s).
Art helps firms add horsepower to their growth engines. Serving the accounting profession exclusively, Art focuses heavily on business development training, individual sales coaching, and facilitating workshops and roundtables on growth and other top issues in the profession. His approach is simple: breaking down business development into something that is approachable, achievable, and consistent, while removing obstacles along the way. This approach enables others to cultivate and hone their individual business development styles.
His background includes nearly ten years inside large, independent growing accounting firms (Wipfli, Milwaukee and Brown Smith Wallace, St. Louis), and more than ten years consulting to them (PDI Global/Koltin Consulting, Chicago and Kuesel Consulting, Milwaukee).
With the massive amount of change occurring in our profession right now, Art believes now is the time for firms to passionately embrace new priorities – including a refreshed approach to growth.