Who is in charge of sales for your organization, and how do you instill those skills? At what level do you begin to train for skills? Let's talk about who plays what role in the sales process, and how the marketing/growth department supports and affects this training.
SME Brianna Johnson
Brianna Johnson is a consultant with ConvergenceCoaching, LLC, a national consulting firm dedicated to developing helping leaders achieve success. She is a speaker, writer and facilitator within the CPA profession on topics related to practice management, talent, practice growth and business development. Brianna leads the ConvergenceCoaching Rainmaker Development Program® (RDP), working with firms and individuals to elevate their business development strategies. She is also a coach in the firm’s Transformational Leadership Program™ (TLP).
Virtual Campfire Host
Raissa Evans is the host of AAM’s Virtual Campfire, a monthly video roundtable discussion focused on a specific topic. This program is an initiative of AAM’s Virtual Education Committee.
Raissa is CEO/Founder at Running Reload, LLC, working with clients on execution-focused marketing strategy and operational productivity. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy in 2015.
Raissa was named AAM’s Marketer of the Year 2011, as well as "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting. She is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which raises scholarships for veterans.