If you’ve been dreaming about bringing great leads to your partners, you need to hear these soup-to-nuts stories from our two strategic marketers. Whether you’re looking to supercharge an existing content marketing strategy or you’ve been tasked with starting a content marketing strategy from scratch, this helpful AAM High session will leave you with proven techniques designed to drive real results. Beth Rizkal of Cornwell Jackson will share how she sold the idea to her partners, developed a successful content strategy, implemented marketing automation and helped bring in more than $650,000 in new business to the firm. Abbey Kanellakis of Rea & Associates will explain how she used her newsroom background to help ramp up an already-established content program to produce a stronger integrated content strategy and produce even greater ROI.
Regardless of your situation, you will leave this webinar with a plan to help you implement or improve a content strategy that brings results.