AAM High! Building a Better Marketing Budget: How Much to Spend and What to Spend It On

When:  Jun 25, 2019 from 1:00 PM to 2:15 PM (ET)
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Program Description: 

By leveraging AAM and Hinge's original research on how accounting firms budget for marketing, presenter Lee Frederiksen Ph.D. will uncover insights that will help webinar attendees benchmark their marketing budgets against high-growth and average-growth firms. In the presentation, he'll provide guidance on building a research-backed, effective marketing budget.

About Lee:Lee.jpg

Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert®, and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability.

The author of six acclaimed books on marketing and business and the Managing Partner of Hinge, a marketing firm for the professional services industry, Lee can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.

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Rhonda Clark