AAM Business Development Roundtable: Differentiation

When:  Jul 14, 2020 from 01:00 PM to 01:45 PM (ET)

Differentiation 


With people adjusting to the "virtual" world and messaging limited to social media, web sites, and email, many people that drive revenue and business for their firms are trying to grasp with best practices for differentiation.
  
The challenge is that differentiation can take many forms. Based on feedback from our last round table we will be discussing several different aspects of how to stand out in what many are seeing as a more commoditized business model.

In this session we will discuss, but will not be limited to:

  • The importance of personal branding.
  • Effectively positioning domain expertise.
  • Let your customers do the talking.
  • Establishing a launch plan for new services
  • Engaging with marketing to evangelize the story
  • Using more effective technology to differentiate
Facilitator
Danny_Estrada_2.jpgDanny Estrada - Director, Enterprise Solutions, Introhive
Event Image

Contact

Heather Scott

heather@accountingmarketing.org