Virtual Campfire: Managing Online Reputation

When:  Jun 16, 2021 from 02:00 PM to 02:45 PM (ET)
With 71% of consumers starting their customer journey with an online search, no business can afford to show up on the SERPs appearing untrustworthy and disreputable. What is the scope of your online reputation management (ORM)? We'll discuss goals, social listening, responses, policies and optimization.

About Casey
Casey Boggs is a global communications leader specializing in reputation management, internal communications, crisis mitigation, cyber incident response, public relations and lawsuit communication support. Boggs is the president of ReputationUs, a corporate reputation management and crisis response firm.

Before forming RepUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions, and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. 

Facilitator

Raissa Evans
Raissa joined Weaver as head of digital and lead gen in 2020, a full-service national CPA and advisory firm. She began her early career in the technology industry, then spent 12 years as head of marketing at PKF Texas, a firm recognized as a market-leader by its peers due to many industry firsts, winning more than 120 awards along the way. She founded her consultancy Running Reload LLC in 2015 where she works with clients on social optimization and Guided Marketing. 

As a pioneer of digital strategy for professional services for more than 20 years, Raissa’s led digital transformations in marketing technology, web and content strategy and lead generation customer journeys. She speaks regularly on growth strategy, marketing operations, digital performance and the like.  

She hosts AAM’s monthly Virtual Campfire video conference and was AAM Marketer of the Year 2011, was named "One to Watch" by Accounting Today's Top 100 Most Influential in Accounting, is Past President of Houston's Interactive Marketing Association, and founder of non-profit Celtic Valor, which awards scholarships to veterans.