Creating and marketing content that sets your firm apart requires the right tools and the know-how to use them. In this AAM High! three accounting marketers will share their most effective content marketing tools. Abbey Kanellakis will focus on how to work smarter, not harder, to reveal content that’s hiding in plain sight. Dana Bottorff will provide a how-to overview of writing tools that set your content apart and give your firm a distinctive voice in the marketplace. And Christian Moises will share insights to build your relationship with the media, help you successfully pitch your firm’s content to business and trade media, review what pitches work, and how to leverage “brand journalism.” Join us to learn about the keys that can unlock your firm’s content potential.
Abbey Kanellakis is a content development specialist and practice growth manager at Rea & Associates, a regional CPA and business consulting firm headquartered in New Philadelphia, Ohio. With more than a decade worth of content development, marketing and public relations experience, she is responsible for supporting the firm’s content initiatives across a variety of mediums. In 2016, Rea’s podcast, unsuitable on Rea Radio, earned Marketing Achievement Awards from AAM for Video and Multimedia (Program Budget Above $10,000) and Member’s Choice. It was also a finalist for the Content Marketing Institute’s 2016 Content Marketing Award for Best Podcast/Audio Series.
Christian Moises APR is practice growth specialist for Ericksen Krentel CPAs and Consultants in New Orleans, where he is a one-man shop doing it all. He spent the first 10 years of his career in journalism, serving as an editor with New Orleans CityBusiness, the business journal of New Orleans, before transitioning to marketing and communications, with stops in death care communications, community hospital public relations and marketing/communications for an AM 200 regional law firm.
Dana Bottorff is the founder of Anadon Marketing Communications, which helps CPA firms create strong content marketing programs. She started her career as a journalist, then
transitioned to marketing, and for 11 years was the Marketing & Business Development Manager for a mid-sized CPA firm near Boston.