Let’s face it – marketing and communications professionals at accounting firms spend a lot of time producing content and thought leadership. Often though that content gets published and then…nothing. Audience views are extremely low.
As marketers, could we be doing a better job of making sure that the content we are producing is optimized for viewing? What can we do to ensure that content actually ranks organically in search engines?
To answer these questions, Fixyr spent 2021 feeding >10,000 pieces of accounting content from the Top 100 firms into an AI (artificial intelligence) engine for analysis. We looked at articles, blogs, social media posts, and even videos. We determined which content ranks well, which sites perform better and determined the reasons why.
The presenter will share the findings of the analysis, along with specific practical tips and suggestions on what marketing professionals can do to make sure that their content is optimized to increase views and search engine rankings.
This session will be beneficial to accounting marketers, as well as communications professionals, and digital marketers at accounting firms.
With 20+ years senior marketing and strategy experience at leading high growth financial firms, he's managed over >$40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff.
He has developed and delivered over 50 speaking engagements and workshops across North America.